In 2014, advertising agency Grey approached Missed in regard to a collaborative project for their Grey For Good campaign.

The concept was to utilise the power of a website’s search function, by creating a code that would display a pop-up of one of the 50+ Australians (involved with the initiative) missing in their area.

The campaign rolled out in 2015 and gained support from several major businesses across Australia, including IGA, Mitre10, Bank of Melbourne and more, reaching millions.