National Missing Persons Week 2022

NMPW » National Missing Persons Week 2022

National Missing Persons Week 2022

For NMPW 2022, we launched our pre-eminent project, The Hope Narratives, ran the Custom Casey fundraising challenge, and rolled out a national advertising campaign educating Australians on ambiguous loss through billboards, online banner ads and radio space from Mindshare.

Our work

The Hope Narratives

In 2022, we invited families who’ve lived with ambiguous loss for up to 45 years, to share the thoughts they struggle with, the ways in which they cope and their ideas of hope.

Our work

Custom Casey

An initiative that raised much-needed funds for our charity and much-needed awareness for the cause.

Our work

Awareness-raising

We ran a national advertising campaign educating Australians on ambiguous loss through over $300,000 worth of in-kind outdoor, online and radio space from Mindshare from June-August.