Towards responsible media reporting on missing persons: Listening to the families of missing persons’ experiences with media engagement.

Media coverage » Towards responsible media reporting on missing persons: Listening to the families of missing persons’ experiences with media engagement.

Towards responsible media reporting on missing persons: Listening to the families of missing persons’ experiences with media engagement.

Everymind, March 2026

The Missed Foundation welcomes this important research led by Sarah Wayland, which highlights what many families have long expressed: media engagement in missing persons cases can be both essential and deeply challenging. Families often rely on media to keep their loved one’s story visible, yet coverage is inconsistent and can add further emotional strain. The findings reinforce the need for clear, trauma-informed media guidelines in Australia so families are better supported and reporting is more ethical, accurate, and equitable. Loren O’Keeffe, CEO of The Missed Foundation, contributed to this work as part of ongoing efforts to ensure lived experience helps shape better responses for families of missing persons.