Facebook facial recognition could unlock clues in search for missing persons

Media Coverage » Facebook facial recognition could unlock clues in search for missing persons

Facebook facial recognition could unlock clues in search for missing persons

ABC, 30 April 2018

The Missing Persons Advocacy Network (MPAN) has launched the “Invisible Friends” campaign, using Facebook’s facial recognition technology to locate long-term missing individuals. Users are encouraged to add missing persons’ profiles as friends, allowing Facebook’s auto-tagging feature to scan photos for potential clues. This innovative approach aims to raise awareness and reunite families with their loved ones.